#solomadeinitaly
The fashion industry has been and still is one of the most affected by this health emergency.
Covid-19, better known as coronavirus, it was like a perfect storm that has hit the entire country, in an undifferentiated way. Since there was then a global spread, this resulted in the blocking of all activities, even in the fashion industry.
whole value chain has suffered from small tailor shops to manufacturers, from showroom to buyers, from large brands to large chain stores to small traders, and across the board, everything revolves around such the organization of events that have always had in Italy in Milan and in a prime location in the world.
To worsen the situation, then, there is the basis of Italian companies, made mostly from small businesses and traders who manage one or some retail store. The perfect storm has hit everyone, but while the big producers and big brand will, in most cases, ensure business continuity, what will happen to small traders? To those who, albeit necessarily closed, have to pay rent, employees, bills, not to mention the costs of reopening and sanitation of the premises?
Well, probably most of these traders will not be able to reopen, or even able, he will not. This is for a simple reason: the reopening costs and running costs, together with what has already been incurred, probably will not be able to be supported in an environment where consumer habits necessarily undergo a profound change.
Who could run for cover at this time is definitely those who have invested in e-commerce. Again, however, the sharp decline in volumes in the face of recurring investments in advertising budgets, have had a very negative impact, which, in most cases of small operators has resulted in the drastic slowdown in online advertising.
But the key point to ponder, in the world of post-Covid that will be, is, how will change consumer habits? It will go toward purchasing less but more selective (and therefore higher quality and more expensive), or towards ever cheaper purchases, view the great crisis that awaits us? Necessarily the fashion system will have to rethink, maybe even a little 'rebuild.
We just have to hold on, to trust and try, all together, united, to contribute to building a better future, for our fashion industry.
Covid-19, better known as coronavirus, it was like a perfect storm that has hit the entire country, in an undifferentiated way. Since there was then a global spread, this resulted in the blocking of all activities, even in the fashion industry.
whole value chain has suffered from small tailor shops to manufacturers, from showroom to buyers, from large brands to large chain stores to small traders, and across the board, everything revolves around such the organization of events that have always had in Italy in Milan and in a prime location in the world.
To worsen the situation, then, there is the basis of Italian companies, made mostly from small businesses and traders who manage one or some retail store. The perfect storm has hit everyone, but while the big producers and big brand will, in most cases, ensure business continuity, what will happen to small traders? To those who, albeit necessarily closed, have to pay rent, employees, bills, not to mention the costs of reopening and sanitation of the premises?
Well, probably most of these traders will not be able to reopen, or even able, he will not. This is for a simple reason: the reopening costs and running costs, together with what has already been incurred, probably will not be able to be supported in an environment where consumer habits necessarily undergo a profound change.
Who could run for cover at this time is definitely those who have invested in e-commerce. Again, however, the sharp decline in volumes in the face of recurring investments in advertising budgets, have had a very negative impact, which, in most cases of small operators has resulted in the drastic slowdown in online advertising.
But the key point to ponder, in the world of post-Covid that will be, is, how will change consumer habits? It will go toward purchasing less but more selective (and therefore higher quality and more expensive), or towards ever cheaper purchases, view the great crisis that awaits us? Necessarily the fashion system will have to rethink, maybe even a little 'rebuild.
We just have to hold on, to trust and try, all together, united, to contribute to building a better future, for our fashion industry.
